Company Profile

Message from the Representative

Since my childhood, I have traveled back and forth between Europe, the United States, Asia, and Japan, and have always seen both sides of the world, where cultures and business practices are different. Through this experience, I have come to believe that it is my hope to serve as a bridge that will lead to a Win-Win situation for both sides. If there is a person who wants to deliver something good to Japan or Japanese people, I would like to enrich Japan by delivering not only the “product” but also the “desire” to deliver it to Japan.

Representative Profile and History

1983	ITOCHU Corporation Engaged in overseas steel plant business for the U.S. and APAC in the Steel Plant Department Vice President of Labor Union and Tokyo Branch Manager
1997	Corporate Director and General Manager, Relationship Group, Dell Computer Corporation (now Dell Inc.) Dell Online Store in Japan opened. Oversees consumer, small and medium-sized businesses, large corporations, global corporations, and government, healthcare, and education markets
2001	Served as Director of Vendor Management, Amazon Japan K.K. Joined as general manager of all P/L immediately after landing in Japan Successfully collaborated with Japan’s largest publishers and distributors, and was responsible for Amazon Japan’s rapid growth. Build marketing programs and marketplaces
2004	Co-investor and President of IP Rocks Japan K.K. (security software vendor) parent company Series-B/C Major Investors Sold to NASDAQ-listed security software vendor
2007	Senior Vice President, General Manager, Sales & Marketing Division, Trend Micro Inc. (security software vendor) Oversees sales, marketing, and systems engineering/li> Achieved 60% share of the Japanese B2B market and 50% share of the B2C market
2010	Crocs Asia Private Limited (footwear manufacturer) Vice President and Japan Representative of Crocs, Inc. and Representative of Crocs Japan, LLC Evolved from a sandal manufacturer to a casual footwear manufacturer Balanced management of wholesale sales, directly managed stores, and online store Nearly doubled revenue in 3 years (increased Japan to 15% of global sales)
2014	President and Representative Director, Next Chapter Corporation (to present) Japan market entry, business start-up, and brand penetration for foreign companies Domestic venture management support *See Appendix for examples of supported companies Marketing Consulting Organizational Consulting Adjunct Lecturer, Graduate School of Management, Globis University (Marketing for Executives)
2015	Vice President, Sales and Marketing, Vision Care Company, Johnson & Johnson K.K. (concurrently with Next Chapter at that time) Oversees wholesale business with No. 1 market share in Japan In addition to existing wholesalers, established a directly managed online store and directly managed stores for contact lenses
September 2021	Nord Trading, inc. is established. Appointed as Representative Partner.

Business Philosophy

Think Globally, Act Locally
Be yourself
Believe in yourself

Bringing good products and services from overseas to Japan
Creating and providing new value from the customer’s perspective
Determine market trends and look ahead
Pursue the essence of what we do, free from preconceptions

Company Name	Next Chapter, Inc.
Representative Name	Motofumi ‘Mike’ Onishi
Business	Foreign Startups Launch Corporate Advisory
Address	〒150-0034 Daiwa Daikanyama Bldg. 2F, 8-7 Daikanyamacho, Shibuya-ku, Tokyo
Contact	Tel 03-6778-8424 Fax 03-6778-8201 info@next-chapter.co.jp
Establishment	July 14, 2014